Vision and Values

Our business is built on three values: Heritage, Innovation and Passion.

Heritage :

Our history in the industry spans over 100 years. The business has been passed down through four generations; each bringing new energy and guiding the business to even greater levels of success. Our heritage provides a platform for growth, allowing us to tackle new challenges and opportunities with experience and insight.

Our history also shapes the way we approach business relationships. We value partnerships that strengthen over time, and embrace new opportunities with a long‐term view. Our loyal and growing customer base bears testament to this, each relationship built on creating mutual value.

Corporate integrity and a commitment to responsible and ethical business practices are central to our business. We combine clear and transparent reporting processes with strong corporate governance. Over time, we have developed an outstanding reputation for integrity within the industry.


We value innovation and apply it to every facet of our business. This drives development of remarkable new products, ever‐improving quality standards, and more efficient processes.

Innovation is embedded in our history. We were the first diamond company to introduce laser processing technology to India back in 1987. Today we continue to seek improvement and are currently trialing pioneering technology that will automate the polishing process.

Innovation applies equally to our product development. We have created a number of new and unusual polished diamond cuts through our business unit ‘Trapz’, several of which are patented. We have received numerous industry design awards over the years, and introduced exciting new concepts to consumers, such as multi‐functional and interchangeable designs.

This commitment to innovation and continuous improvement keeps us at the leading edge of industry developments.


Sheer passion for diamonds has driven our success, and continues to propel our growth. We are fully committed to the industry and stay at the forefront in securing and shaping its future.